Asmodee and ArsEdition agree distribution partnership
Asmodee Deutschland has been distributing ArsEdition board games in the toy trade since January 2026. The publishers announced this in a joint statement.
Since January 2026, Asmodee has been handling the distribution of ArsEdition games in the toy trade and through selected wholesalers. ArsEdition manages the book trade and major bookstore chains. This way, both companies are dividing distribution according to their respective strengths. According to the companies, retailers should benefit from improved game availability, a clearer product range structure and coordinated support. Initial feedback from the toy trade has been positive.
Partnership with Asmodee to close the gap
ArsEdition is part of the Swedish Bonnier Media Group and is known as a children’s and young adult book publisher. In September 2025, the publisher expanded its range to include games. At launch, seven card and board games were released, including titles by authors such as Steffen Bogen, Dr. Reiner Knizia, Thomas Sing and Sophia Wagner. The games are generally aimed at families with children aged eight and above.
ArsEdition is familiar with distribution via the book trade, but not with distribution via the toy trade. The partnership with Asmodee is intended to close this gap.
“With Asmodee as a partner, we can position our games even more precisely and widely across the relevant distribution channels.”
Rebecca Roscher, Geschäftsführerin ArsEdition
The collaboration is designed to be long-term. The companies did not disclose which titles will be available through Asmodee or the terms of distribution. However, the distribution portfolio is to be continuously expanded. The aim is to further develop the family games segment and strengthen the market position of both companies.
ArsEdition: one distribution partner among many
The Asmodee Group distributes board and card games worldwide. In the German-speaking market, this task is handled by Asmodee GmbH. In addition to its own games and those from ArsEdition, Asmodee GmbH distributes games from other partners, including Hans im Glück, Frosted Games and Ulisses Spiele. The partnership with ArsEdition fits the strategy of expanding the distribution network through external brands and product lines.
“With the trusting partnership between Asmodee and ArsEdition, two different perspectives – expertise from the book trade combined with years of experience in board and card games – come together and complement each other perfectly.”
Udo Fischer, Geschäftsführer Asmodee GmbH
The cooperation with ArsEdition comes at a time when Asmodee is further expanding its business through additional partners, studios and brands. In March 2026, Asmodee acquired the board game publisher ATM Gaming to strengthen the Social Games sector. The purchase price was 180 million euros.
In Germany, in addition to Asmodee GmbH, the independent companies ADC Blackfire, Lookout and Gamegenic are part of the Asmodee family. ADC Blackfire distributes games, Lookout develops and publishes board games, and Gamegenic produces game accessories such as card sleeves, boxes and collector albums.